Who we serve
Marketing & SEO for yoga teacher training schools
Your students come from Berlin, Boston and Byron Bay — searching for a month of training in India. We make sure they find your school, trust it, and book directly, so your batches fill without handing a fifth of every fee to a portal.
Teacher training is a high-consideration purchase. A student is choosing where to spend a month of their life and a significant sum of money, in a country they may never have visited. They research for weeks. The schools that win are the ones that show up on Google at every step and look unmistakably trustworthy when they do.
That's a very specific marketing problem, and it's ours. We know the 200/300/500-hour keyword landscape, the Yoga Alliance trust signals students look for, and the seasonality of your batches — so we can start SEO early enough to fill your October intake, not scramble for it in September.
Most importantly, we help you shift from portal-dependent to direct. Every student who finds and books you on your own site is a student whose full fee you keep — and whose email you own for the next batch.
How we work
A simple path from invisible to fully booked
Free strategy call & audit
We look at your site, your rankings and your competitors, then show you exactly where students are slipping away — and what it's worth to fix it.
Build & foundation
We design a fast, bookable website and set the technical SEO foundation: site structure, Google Business Profile, schema and page speed.
Rank for what students search
We publish and optimise pages for your money keywords — “200 hour YTT India”, “yoga retreat Kerala”, “yoga classes in [city]” — for the students you actually want.
Fill batches, keep growing
Direct bookings replace commission-hungry portals. Every month we report in students and enquiries, not vanity metrics — and keep compounding.
The problem, in your language
- You're invisible on Google for “200 hour yoga teacher training India” while portals rank above you.
- BookYogaTraining and agents take 15–20% of every student they send.
- Your batches are seasonal, but your marketing isn't planned around the booking cycle.
- Your site loads slowly and doesn't reassure a nervous first-time international student.
What we do about it
- International SEO for your exact course + location keywords.
- A fast, trust-building website with direct booking and deposits.
- Course pages structured the way students search and Google ranks.
- A content plan timed to your batch calendar, so demand peaks when enrollment opens.
- Directory listings optimised in parallel — win there while you build direct.
Questions
Frequently asked
When should we start SEO to fill a specific batch?
Ideally 4–6 months before enrollment closes. Students researching a month-long training abroad plan far ahead, and competitive keywords take time to climb. Start early and the demand is there when you open the batch; start late and you're relying on ads and portals.
We get students from BookYogaTraining already. Why change?
You don't have to drop them — but every one of those bookings costs you 15–20%. We help you keep winning on the platform while building a direct channel, so over time more students book commission-free and your margin per batch rises.
Do you understand Yoga Alliance and international student concerns?
Yes. We build in the trust signals international students look for — accreditation, real reviews, clear inclusions, visa and safety information — because reassurance is half of what converts a TTC enquiry.
See exactly how students would find your school
On the call we'll look at your current rankings, your listings, and your biggest keyword opportunities — and tell you honestly whether we can help.